Privacy Policy

This Privacy Policy describes how Andersson Boutique (hereinafter the "Website", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from anderssonboutique.com (hereinafter the "Website"), or otherwise communicate with us (collectively, the "Services"). In this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, a visitor to the Website, or another individual whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, you must not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Website, update the "Last Updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected personal information about you from various sources during the past 12 months, as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce applicable Terms of Use, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we collect about you depend on how you use our Website and Services. When we use the term "personal information," we mean information that identifies, relates to, describes, or can reasonably be linked to you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly From You

Information you provide directly to us through our Services may include:

• Basic contact information, including your name, address, telephone number, and email address.
• Order information, including your name, billing address, shipping address, payment confirmation, email address, and telephone number.
• Account information, including your username, password, and security questions.
• Shopping information, including the products you view, add to your shopping cart, or add to your wishlist.
• Customer support information, including any information you choose to include in communications with us, for example when sending us a message through the Services.

Certain features of the Services may require you to provide specific information directly to us. You may choose not to provide this information, but doing so may prevent you from using or accessing those features.

Information We Collect Through Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Website and your account, including device information, browser information, network connection information, your IP address, and other information regarding your interaction with the Services.

Information We Obtain From Third Parties

Finally, we may obtain information about you from third parties, including vendors and service providers that collect information on our behalf, such as:

• Companies that support our Website and Services, such as Shopify.
• Our payment processors, who collect payment information (such as bank account details, credit or debit card information, and billing address) to process your payment, fulfill your orders, and provide the products or services you request under our contract with you.

When you visit our Website, open or click emails we send you, or use our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits (SDKs), third-party libraries, and Cookies.

All information we obtain from third parties will be processed in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided by third parties, nor are we responsible for their policies or practices.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to provide the Services to you in accordance with our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipping, facilitating returns and exchanges, and enabling you to post reviews.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as sending marketing and promotional communications via email, SMS, or post, and displaying advertisements for products or services. This may include using your personal information to better personalize the Services and advertising on our Website and other websites.

Security and Fraud Prevention

We use your personal information to detect, investigate, or take action against suspected fraud, unlawful activity, or malicious conduct. If you choose to use the Services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other access credentials with anyone. If you believe your account has been compromised, please contact us immediately.

Communication With You

We use your personal information to provide customer support and improve our Services. This is in our legitimate interest so that we can respond to your inquiries, provide effective services, and maintain our business relationship with you.

Cookies

Like many other websites, we use Cookies on our Website. We use Cookies to operate and improve our Website and Services (including remembering your actions and preferences), perform analytics, and better understand user interactions with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also allow third parties and service providers to use Cookies on our Website to better tailor the Services, products, and advertising on our Website and other websites.

Most browsers automatically accept Cookies by default, but you can choose to configure your browser to remove or reject Cookies. Please note that removing or blocking Cookies may negatively affect your user experience and may cause some of the Services, including certain features and general functionality, to not function properly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties, such as our advertising partners.

 

How We Disclose Personal Information

Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

• To vendors or other third parties who perform services on our behalf (such as IT administration, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
• When you request us to do so, or otherwise consent to our disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
• To our affiliated companies or otherwise within our corporate group, in our legitimate interest of operating a successful business.
• In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable Terms of Use, and to protect or defend the Services, our rights, and the rights of our users or others.

We do not use or disclose sensitive personal information to infer characteristics about you.

User-Generated Content

The Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content to a public area of the Services, that content will be public and accessible to anyone.

We do not control who will have access to the information you choose to make available to others and cannot guarantee that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information you make publicly available, or for the accuracy, use, or misuse of information you disclose to or receive from third parties.

Third-Party Websites and Links

Our Website may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies as well as their other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information available on those websites.

Information you submit in public or semi-public areas, including information shared on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms without limitation regarding its use by us or any third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on those platforms or of their owners or operators, except where expressly stated within the Services.

Children's Personal Information

The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or legal guardian of a child who has provided us with personal information, you may contact us using the contact information below to request its deletion.

As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) personal information relating to individuals under the age of 16.

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "absolute security." Furthermore, information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

 

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. However, these rights are not absolute and may only apply under certain circumstances. In some cases, we may deny your request as permitted by applicable law.

• Right of Access/Information. You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.
• Right to Deletion. You may have the right to request that we delete the personal information we hold about you.
• Right to Rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to Data Portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, under certain circumstances and subject to certain exceptions.
• Right to Restrict Processing. You may have the right to request that we stop or restrict our processing of your personal information.
• Right to Withdraw Consent. Where we rely on your consent to process your personal information, you may have the right to withdraw that consent at any time.
• Right to Object or Appeal. You may have the right to object to or appeal our decision if we refuse to process your request.

We may send you marketing emails, but you may opt out of receiving these at any time by using the unsubscribe link included in our emails. If you choose to opt out, we may still send you non-marketing communications, such as emails relating to your account or orders.

You may exercise these rights where indicated on our Website or by contacting us using the contact information provided below.

We will not discriminate against you for exercising any of these rights. We may need to obtain additional information from you to verify your identity before responding to your request, such as your email address or account information. In accordance with applicable laws, you may designate an authorized representative to submit requests on your behalf to exercise your rights. Before accepting such a request, we will require the representative to provide proof that you have authorized them to act on your behalf, and we may also require you to verify your identity directly with us. We will respond to your request within the timeframe required by applicable law.

Complaints

If you have complaints about how we process your personal information, you may contact us using the contact information provided below. If you are not satisfied with our response, depending on where you live, you may have the right to lodge a complaint with your local data protection authority.

International Users

Please note that we may transfer, store, and process your personal information outside the country in which you reside, including in the United States. Your personal information may also be processed by employees and third-party service providers and partners in those countries.

If we transfer your personal information outside Europe, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent agreements issued by the relevant competent authority in the United Kingdom, where applicable, unless the transfer is made to a country that has been determined to provide an adequate level of data protection.